In 2008, nearly 31% of vehicle fatalities were related to failure to adhere to safe vehicle speeds (National Highway Traffic Safety Administration [NHTSA], 2009). Is enforcement through writing tickets the only answer?  

Studies show drivers respond more to road conditions than posted speed limits. Some say “unreasonable” posted speeds encourage disrespect for the law, and resentment of police.  So… 

Or, should we work harder to change road designs and educate drivers, so roadways can be safer for pedestrians and drivers alike?

Many communities would like to take pedestrian volumes into account when setting speed limits. Currently, pedestrian volumes are low on the list of considerations, ranking far below the 85th percentile in importance:

Design:

 

 

 

Driver Feedback:

 

Studies find methods that help drivers to be aware of their speed are effective in reducing speeds.